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Establishing purpose

Cultivating and embedding purpose, vision and values within your company’s culture.

Course overview

An essential element of leadership is a rooted understanding of the purpose, vision and values not only of yourself as an individual, but those of your team and company. This foundational basis of leadership provides a handrail enabling the answers to the why’s, what’s and how’s of any given situation.
Over three days, participants are empowered to embrace new terminology and practise creative ways to develop purpose, vision and values.
We emphasise the importance of authenticity and take time to explore our personal values and purpose, aligning these with company statements?
Coaching is given on how to effectively communicate purpose, vision and values to your company’s community, embedding a new ethos.
The course concludes with an outline of how to move from setting statements to seeing them cemented into the company’s fabric and life.

Learning objectives

Understand the importance of purpose, vision and values

Explore and recognise your own purpose, vision and values

Discover tools and methods for collective development of purpose, vision and values

Become competent at communicating the purpose, vision and values to your community

Secure engagement in company values from your, team, stakeholders and wider community

Develop skills to build purpose, vision and values into the fabric of your company

Who is it for?

This course is aimed at those with responsibility for either setting or renewing purpose, vision and values for an organisation. This is typically senior leaders, new leaders and entrepreneurs. It is ideal for those with responsibility for developing authentic employee engagement in the values of the company.

Leadership development

Key information


3 days

Group size


Mode of learning

Face to face - highly experiential


Flexible - hotel or your premises

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