Training in Leadership | People Training by Red Rock International
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Monday. Oct 05, 2015
Yalla Bina 2015 Program Completed!
“I can start changing myself for the better and others will follow too.”

This was one of the outcomes that participants came out with from the Yalla Bina 2015 Training Program organized by Ahram Beverages Co. (ABC) for a selection of their employees.

This program wasn't like any other ordinary Journey we have ever planned and executed for our clients...


This program was carried out through eight separate 1-day training event days during the months of August and September 2015 for a total of 1,300 participants from the blue-collar division (job grades 10-14).

Each day, over 160 participants showed up for a day of experiential learning activities, group discussions, lectures and “EXCO” member visits at Heliopolis Club in Shorouk.

As ABC’s training partner, Red Rock International (RRI) helped by co-leading and delivering this program. ABC also sent a number of volunteer facilitators to aid in the program.

ABC's Values Enriched

The purpose of this program was to transfer work-related values through RRI’s experiential team building activity, Battleships, for the following values: Eamel El Sah (Do the right thing), Estamtea Bel Mas’ouleya (Enjoy responsibilities), Eshtaghal w Estamtaa (Enjoy your work), El Ehteram Kowetna (Respect is our strong point), H’amas w Esrar (Excitement and Determination) along with Communication Skills.


The general feedback received after each training day was very positive with participants pleased with ABC’s EXCO members visiting in person making them appreciate the feeling of being remembered by the company.

The participants also expressed how much fun it was to practice and develop work-transferrable skills in the outdoors in such a different way. Everyone was very engaged throughout the program and were ultimately very grateful for this unique opportunity for the management and the workers to associate with each.

Merna is the RRI Egypt office marketing specialist and part of the RRI global marketing team.

“ On behalf of my team, our Deputy CEO, Mr. Tamer El Mahdi, and the entire OTMT team, I would like to thank you and your team for a job very well done. We have all really enjoyed the team building event, and feel that it was a very fruitful day that was equally educational as well as fun. Your activities are really nice and well thought of, and you and your team carried them out in a very pleasant, professional and friendly manner, that made everyone feel at ease and allowed them to make the best out of the entire day and the experience. We look forward to conducting more events with your agency in the future. Once more thank you and very kind regards. ”
Manal Abdel-Hamid / Vice President, Corporate Affairs
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